Rootsy stripped-down Memphis soul…masterfully written songs [featuring] Tierinii Jackson's soaring vocals --AllMusic Inquisitive and uplifting…The band’s signature whisk of roots, blues and soul stylings lean into the spirit of Memphis [and] maintain a timelessness and soul-laden delivery not unlike The Staple Singers. --Relix Compelling, exhilarating anthems that urge the listener to create the world in which they want to live --No Depression |
Southern Avenue plays original Memphis blues, modern soul, and gospel-infused roots music that is uplifting and timeless. They are known worldwide for their positive, message-driven original songs fueled by hard-hitting grooves and electrifying guitar. The band is unlike any other on the scene today, featuring three Memphis-born sister singers who perfected their vocals in church before embracing their own sonic identity: lead vocalist/songwriter Tierinii Jackson backed by her two harmonizing musician sisters, Tikyra (TK) on drums and Ava on percussion and violin. Tierinii’s husband, Israel-born and bred guitarist/songwriter Ori Naftaly, provides funky grooves and raw Memphis guitar.
According to Tierinii, "Rum Boogie is our love letter to Memphis, the city that shaped our sound and our story. It reflects the places where we played nonstop in our first two years as a band—from the Rum Boogie on Beale Street to the old Buccaneer and DKDC clubs. This song captures the friendships and experiences that made us who we are today."
Naftaly adds, "In the early days, playing together in Memphis felt electric—like we were creating something bigger than ourselves. Those moments shaped our sound and strengthened our bond. Rum Boogie is a tribute to that time and the city that brought us to life."
Southern Avenue is named after the famous street that runs through the center of Memphis, leading right past the original Stax Records. But it was still a surprise when they became the first Memphis band signed to the newly reformed Stax label, which released their self-titled debut album in 2017. In 2018 Southern Avenue won the Blues Music Award for Best Emerging Artist. Their follow-up, Keep On, received a GRAMMY nomination. Constant touring has brought Southern Avenue to destinations across North America, Europe and Australia, and earned them non-stop adulation from fans, press and fellow musicians. In 2024, the band joined the Outlaw Music Festival tour, performing alongside Willie Nelson, John Mellencamp and Bob Dylan.
On the band's upcoming album, Family (Southern Avenue’s fourth), they unleash one musically memorable performance after another, all delivered with soul-healing power and fueled by warm sister harmonies, Naftaly’s singular, deeply rooted guitar playing and TK’s forceful, propulsive drumming. Southern Avenue's music unveils honest, universal truths about the unshakable power of togetherness.
The first single from the album, Found A Friend In You (released in September of 2024 and featuring Luther Dickinson on bass), continues making waves at radio. The song has garnered critical praise and airplay from some of NPR Music’s most influential stations including WFUV in New York and WMOT Roots Radio in Nashville. It was the #1 most-played song on SiriusXM's Jam On channel and has remained in heavy rotation since its release. On January 24, 2025, Southern Avenue received a Blues Music Award nomination for Band Of The Year, marking the third time the group has been nominated for this high honor.
About The Rum Boogie Video:
To create the lyric video, Southern Avenue partnered with Muze Art, a cutting edge platform that infuses a human-centered approach to AI technologies, with the goal of helping artists create compelling, personalized video content. “We are excited to work with Southern Avenue," says Muze Art Founder & CEO, Lee-Or Kabalik. "Our visions align with how we both connect music with the visual arts."
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